Today, companies of all sizes continue to explore the possibilities for the use of email as a marketing and sales tool.

Email marketing is not about sending emails to a vast number of email addresses known as spam. It is about sending targeted communication to select group of existing and prospective clients, business partners or associates.

It helps your business deliver relevant, informative and personalized messages to your targeted audience.

It is a direct marketing and communication tool that has many unique benefits such as:

• Reaches target audience within few seconds
• Generates leads with less effort
• Ability to market one-to-one by segmenting lists and making the message more specific and targeted over time
• Unique communication vehicle – the ability to use various types of media to convey your message in the most effective manner including video, animation music and narration
• cost-efficiency
• superior tracking and reporting capabilities for actionable follow-up

Any organization that currently utilizes direct mail, telesales, sales reps, or traditional advertising or media campaigns is in a position to consider where email should fit in their overall business plans.

Regardless of whether you typically use direct mail, paid advertisements, telemarketing, or a rep force to distribute your messages, it is almost certainly true that the strategic use of email campaigns will be less expensive than any of those options.

Amongst the many business advantages of email marketing, tracking and reporting are the least well-understood at this point for the immense value they offer. Earlier there was no way to either find out if your mailed printed material was read or evaluate the response of the audience but now we can now offer tracking information associated with many recipient actions broken down on a per-recipient basis. For each recipient, we now can tell you not only who opened the message, but also how many times they opened it, what they clicked on the message, whether they viewed the emovie, how many times they viewed the emovie, and whether they forwarded the message (including how the forwarded message was received). By providing the sender with this implicit data on the recipient, an email campaign can offer much more information than other forms of marketing.