Brandmark Logo

A simple but strong graphic symbol, often abstract, that complements an aspect of a business or service and represents a company by association. (Think of NIKE or Apple Computer.)
You should consider a symbol only when:
  • You need an emblem on a product.
  • Your name is too long, too generic, doesn't translate well globally, or has no personality.
  • You need to link subsidiaries to the parent and can't easily use the name.
  • You can afford to teach the public what the symbol means.