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Similar to a
wordmark, a lettermark is a
wholly typographic mark,
usually involving initials
or abbreviations. Monograms
and anagrams are lettermarks.
The representation of the
letter(s) essentially become
a symbol of the company.
You should consider a
lettermark logotype only
when:
- Your
initials translate
graphically better than
your actual name.
- You need to link
subsidiaries to the
parent and can't easily
use the name.
- You can afford to
teach the public what
the lettermark means.
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