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Iconic
logotypes are also referred
to as combination marks. An
iconic logotype generally
combines a brandmark symbol
with a wordmark. The
combination can be loose or
integral. With a loose
combination, the elements
can be used together or
separately. A well designed
iconic logotype can
effectively communicate what
a company does as well as
reflect the company
personality.
Choose an iconic logotype
when:
-
You are a startup
enterprise or small
business with limited
funds.
-
Your name is reasonably
distinctive but not
(yet) a household word.
-
You need an emblem on a
product, but want more
than just a symbol.
Since Iconic
Logotypes communicate more
readily than other
logotypes, less marketing is
required for the logo to be
effective. Therefore, iconic
logotypes are the most cost
effective type of logo
design available and are
ideal for startups or small
businesses with limited
marketing budgets. |
