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A simple but
strong graphic symbol, often
abstract, that complements
an aspect of a business or
service and represents a
company by association.
(Think of NIKE or Apple
Computer.)
You should consider a symbol
only when:
-
You need an emblem on a product.
-
Your name is too long, too generic, doesn't translate well globally, or has no
personality.
-
You need to link subsidiaries to the parent and can't easily use the name.
-
You can afford to teach the public what the symbol means.
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